Real Estate Rizz

Marketing To The Newest Generation of Home Buyers

Call them Zoomers, Gen Z, or the TikTok Generation… but whatever you do, don’t call them on the phone.

Forget everything you think you know about marketing your listings – Generation Z is doing things their own way.

Buy the book now, and learn about the generation that’s turning the real estate industry on its head!

Jes Coolbaugh is a Real Estate Brand Consultant & UX designer, and the author of Real Estate Rizzavailable now at Amazon and Barnes & Noble.

custom design.

Whether you need a new site, or just a makeover, our modern and responsive WordPress websites are designed especially for each client.

local branding.

Become the local authority in your region with a blend of bespoke local content, branding, and a strategy custom tailored to you.

exclusivity.

Due to the competitive nature of real estate positioning, we only offer our local branding services to ONE agency per region. No exceptions.

Popular Packages

Design

Site Design or Redesign
$ 10K
*
*base price
  • Custom Branding
  • Responsive Design
  • Non-Exclusive

Local Branding

Become The Local Authority
$ 2,500
*
*down, then $1150 mo. for 11 mos.
  • Positive Brand Presence
  • Custom Local Content
  • Market Exclusivity
Popular

Combo Package

Complete Digital Overhaul
$ 7,500
*
*down, then $1600 mo. for 11 mos.
  • Custom Design +
  • Local Branding
  • Market Exclusivity

Build a brand that resonates with Generation Z...

Real estate is one of the most competitive industries in the world, and agents who want to stay relevant can’t afford to overlook the newest generation of home buyers.

But Generation Z isn’t anything like their older counterparts – they think differently, act differently, and interact with the world in a totally new way.

I offer 1:1 coaching to agents who want to build a brand that resonates with this enigmatic generation. Together we’ll:

  • Cultivate a personal image that sets you apart from other agents;
  • Craft brand messaging that appeals to Generation Z; and,
  • Develop the system and tools you’ll need to reach Zoomers where they live.

Click below to learn more, and become a “Zee Whisperer” today!

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Copyright © 2026 Jes Coolbaugh – All Rights Reserved