Portfolio
Welcome Packet
HoAP Michigan was a special financing program designed to help folks with credit issues purchase a home through a modified rent-to-own deal.
I was responsible for all creatives for this project, both design and copy, which included the following:
- Website Design & Development
- Direct Mail Marketing Materials
- Web Content
- Email Campaigns
- Training Content
- Video & Webinar Scripts
- Slide Decks
- Social Media Content
Shown here is the agent welcome packet created for onboarding new agents into the program.
FAQs
B2B copy targeted to bring Realtors and real estate agents into the HoAP program.
Emails
The following campaign was designed to keep buyers engaged while waiting on the initial review of their application.
Presentation Script
Presentation aimed at buyers who have qualified for the program to explain to them the next steps.
Social Media
Real Estate Copy
One Sheets
B2B one-sheet targeted to real estate agents.
Postcards
Postcards for a direct marketing campaign aimed at potential home sellers within a targeted area.
A/B Testing
A/B headline Split Test for Facebook Schema ad campaign.
Long-Form Sales Copy
Wendy Patton, a real estate investor out of Detroit, MI, sells her own courses on real estate investing. In 2019, she hired me to create long-form copy for four of her courses, which is still being used to this day. This is one of those letters.
Web Content/SEO Writing
Original article for web/blog content.
Product Descriptions
Product description created as part of a writing sample request.
